The “Counter-Slander” Campaign
Heard about BMW’s "Marketing Ambush?" In Santa Monica, California, Audi posted a billboard advertising their new car as a direct competitor to BMW’s. The billboard sported the smug headline: "Your Move...
View Article“Shop Small” Campaign Idea
Perhaps you've thought about jumping on the "Shop Small" Saturday band wagon, but feel it's too late. Not so. Consider the following "Shop Small" campaign idea to run AFTER Shop Small Saturday...
View ArticleNo One can Resist a Monkey
Almost no one can resist the random, the novel, or the just plain weird at an exhibition. After all, a majority of the attendees are expecting more than just information; they are expecting...
View ArticleA Bar Napkin Campaign
I recently received a direct mail piece from the Crescent Bluffs Hotel and it was SO good, I just had to share it with you. The mailer arrived at my office, hand-addressed and not pre-sorted in a...
View ArticleEngage Your Fans with Facebook “Offers”
Facebook Pages now have a new, free tool to engage and incentivise fans. It's called Facebook "Offers" and they are intended to be used and redeemed exclusively by your business page fans.
View ArticleInbound VS Outbound Marketing
These days, businesses have two basic choices for attracting and retaining customers. You can invest in acquiring new customers one-by-one, with active techniques like cold calling, pay-per-click and...
View ArticleAnd I Would Do Anything for Beer
Dallas digital agency, JDM, buys prospects beer rather than asking them to complete a ‘meeting request’ form. Does it work? You bet! It’s proof that you can’t just blame the form. Blame the offer.
View ArticlePresidential Debate and the Pivot
If you've ever watched the presidential debate, you've seen experts in dodging questions in action. That dodge, also known as a "pivot," is a way of taking a question on one topic, and shifting the...
View Article[Infographic] The Game of Content Marketing
Content marketing is one of those marketing umbrella terms for producing interesting, unique content and sharing it to showcase a company's expertise. The goal being to drive prospective customers to...
View ArticleThe Rule Of Reciprocation
Robert Cialdini, professor of psychology at Arizona State University, studies how behavior is affected by seemingly subconscious social rules which have incredible power over how we react. What most...
View ArticleMicro-Branding: New Niche Strategy
Over the last 18 months, JDM put the strategy of Micro-Brands through an intensive research and develop process to perfect not just the brand strategy as a whole, but also the tactics necessary to...
View ArticleTrade Show Do’s and Don’ts
As we approach a break in the trade show season, here are the Top 10 Do’s and Don’ts we’ve learned over the years from numerous trade show exhibitions. 10. DON’T be afraid to ask questions A lot of...
View ArticleWhite Paper Download Forms
Four ways to incorporate a white paper downloading landing page form into your WordPress website or blog. We'll try not to get too nerdy... The post White Paper Download Forms appeared first on JDM...
View ArticleDesigning a Web Form that Converts
Primarily, the ever-present web form is there to help both users and businesses achieve separate goals by establishing a “value exchange.” However, businesses get greedy asking for too much...
View ArticleFinding the The Capo d’astro Bar
Had lunch with very interesting people yesterday. As per usual, the question of how I ended up working at a digital agency rather than going into the oil business like the rest of my family came up....
View ArticleGoogle Analytics Campaign Tracking made Easy
We couldn't help ourselves but to build a very simple web app we nicknamed Cliqued (pronounced "Clicked"). The project has just been released on GitHub. Just another one of those code projects by your...
View ArticleHow to Market your Digital Marketing Agency
Most people don't really like to blow their own horn. Leading the charge of self-imposed humility are digital marketing agencies. The post How to Market your Digital Marketing Agency appeared first on...
View ArticleHow to Syndicate Content to Apple News
How to publish your WordPress blog content to more than 400 million Apple News readers and give your content marketing a boost. The post How to Syndicate Content to Apple News appeared first on JDM...
View ArticleAutomating Newsletters with RSS-to-Email
How to setup and utilize MailChimp's RSS-to-Email feature to automate responsive HTML newsletter generation, distribution, and tracking. By Justin Downey
View ArticleSuper Bowl Ad Teasers 2019
Attention Super Bowl ad junkies, with two weeks left before the big game, here's a look at a few of the 2019 Super Bowl ads you'll be seeing. By Admin
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